4. Who would be the audience for your media product?

4. Who would be the audience for your media product?

I think a generalised age group that our media product targets are 17-25. Even though I feel that both males and females could enjoy our media product, I think it is mainly (and stereotypically) aimed at males because they would be seen to enjoy this kind of storyline and would perhaps be able to relate to it as well. When I think about the kind of person that would watch our media product, I have a certain and idealised character in mind. This person would probably be a student, and they would be interested in media and film. Their geographical location would definitely be within the United Kingdom (meaning that they, also, would be British), however they would be at University it could be based anywhere in the country.  The fact that they are at University means that they must have had a decent education and are motivated to do well. They should belong to the middle class ‘JICNAR’. The interest they have in media and film would drive them to watch other TV programmes that adhere to the Crime Drama and Thriller genre, such as Criminal Minds, CSI, Wallander and films such as The Sixth Sense, The Pact and Unborn. This person would have hobbies such as going to the Pub, going to the cinema and generally socialising with friends. However, students are the most well-known stereotypical group for budgeting their money so this person’s hobbies would be dependent on how much disposable income they have at any specific time. This person would visit websites such as Facebook and Twitter in order to keep in contact with their friends; they would also visit websites such as Vimeo and Blogger to keep up with their media and film interests. They would read books occasionally but would also read magazines about current affairs, films, the media, music and fashion. They would listen to Rock and Indie music; wear dark and very simplistic clothing which they have brought from shops such as ‘Urban Outfitters’ and ‘Size?’. They would be categorised within the ‘Indie’ subculture because of their appearance, personality and their interests. All of these things add up to be the demographic of my audience.

This person (alongside the others in my audience) would have other personal interests such as creative writing, cinematography and shopping. They would have good values which have lead them to live a good lifestyle, including being healthy and drinking appropriate amounts of alcohol. Their behaviour would be good and they would have behaved reasonably throughout their school lives in order to get to where they are today. However, they would have been easily distracted, leading them into their interest in media and film. Other popular media products that they may consume would include Fight Club, Scream and the other products that I previously mentioned. These things all add up to be the psychographic of my audience.